This is my project for the NEW release of SLVR on Spinnin NEXT, I've made art direction and graphic on the whole project,from the release cover to the social advertising design and the lyric animated video. I am a controller maniac who love to have complete consciousness of a whole project, this was like this, controlled and done as I wanted to do it without any compromises thanks to the artist, the label and those who worked with me.

This was supposed to be the infamous  STUPID SQUAD: a king pig, a spiritual chicken, a dark duck, an explosive chameleon and a mountain climber cat. Everyone includes an hashtag code to be shared on the social media to express who belongs to you mostly and who you love the most.

As many of my works there are always different sides to look at the project, that brings different perspectives on the message and a deeper content that belongs to a behavior of fun to a critic expression on how the world is controlled today.

I designed also the money for the video, recreating "the United States of booshi" money design… you can check them on the video… if you look at them carefully you can see that the iconic design of the video is still here.

I've planned the whole social network campaign designing the launch and the follow up of the release, creating instagram stories, a viral instagram filter (realized by Nicola Cesana) who get inside the whole iconic design of the release: be stupid! Become part of the stupid squad…

The video was animated with a great friend and animator called Diego Boffelli, he has the right kick to express my design idea into a good animation.

I designed the whole story, the frame and done the art/creative direction on the whole video. is up to you to discover all the inner messages.