Leone Antonio Trasporti — Logo Design & Identity System
Leone Antonio Trasporti is a shipping company.
They are currently based in a small city of southern Italy, Manduria.
When they came to me, they asked for a bold and recognizable identity that could inspire trust and reliability.
The Logomark
When designing the logo my goal was to make something distinguishable, but most importantly flexible.
The idea of the moving track was something pretty self-explanatory, but simple enough to be effective and strangely coherent with the name of the company.
The Wordmark
The logo itself can be change with lots of taglines: "Safe Shipping", "Ship Your Goodies", ...
Futura was the right choice for an identity like this. The geometry of the letters inspires the trust and reliability we were talking about before.
The multi-purpose L
Using the logo as a sort of stencil, the identity started to take shape.
Hey, thanks for watching!
If you are interested in working with me send me an email at hello@giovanniciaccia.com.
