Nintendo — Logo Redesign Concept
THE TASK

Nintendo Co. Ltd. a company founded in 1889 by Fusajiro Yamauchi in Kyoto, Japan.
Also known as the childhood of every single child on this planet.

Working on a redesign of their legendary logo was a tough task.
My goal was simple and complex at the same time: refresh the Nintendo logo and make it more pleasant in the digital era.
THE TYPE BEHIND THE LOGO

The font was an obvious choice: Gilroy.
A geometric and bold font created by Radomir Tinkov.
It is even used by Nintendo itself in their Nintendo Direct logo.
THE NEW RED

Changing the iconic red was a dangerous thing.
In the end, I decided to pick a softer red, less vibrant but more sophisticated.
You see how the new logo has similar curves to the Nintendo Switch one.
This similarity makes its integration more pleasant to the human eye.
Logo in a general Nintendo Switch game case
Hey, thanks for watching!

If you are interested in working with me send me an email at hello@giovanniciaccia.design.
Nintendo — Logo Redesign Concept
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Nintendo — Logo Redesign Concept

A little fan-made project for Nintendo. Created with love by Giovanni Ciaccia
65
1,596
8
Published:

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