ERECTOR Rebranding
Obejective
Identify a dead or defunct brand and create a new visual identity and brand guidelines with a new direction.
Approach
The new ERECTOR’s mission is to inspire people to apply their ingenuity through collaborative building. After I identified a new approach, I designed a new ERECTOR identity, which was inspired by the idea of building. I also created new brand guidelines for the new ERECTOR and defined how it will expand in the future to reinforce its new mission.
A School Project at Academy of Art University
Course: The Nature of Identity
Instructor: Hunter Wimmer
Semester: Fall 2019
Category: Branding, Identity Design
