To have a better understanding of the client and their business goals for the experience, we scheduled a couple of interviews with Amazon executives. Through these meetings, we were able to clarify our understanding of what they were looking for with a clear idea of the milestones to achieve related to increasing certain products sale for the next Holiday Season.

We received the products Amazon wanted to use, the company's branding guidelines, and a unique package of miscellaneous illustrations they developed specifically for that season.

After gathering enough information from stakeholders and our users, we got together to evaluate options for the game. As the main goal was to sell those products, the game should be related to "uncover and highlight" them.

After some brainstorming sessions, we agreed to present a matching game where products come from different boxes, and the player has to memorize the place and find its pair.
The challenge was to create an interface that allowed us to integrate the boxes with the products through a consistent and fun game experience.

We realized we couldn't use the boxes they sent as the products needed to come out of them. That is why I started working on building a "wall" made of 3D boxes using and axonometric perspective. By doing that, we could increment the number of boxes stacking them without overlapping.​​​​​​​