CANELO CHALLENGE I & II
Moët Hennessy, the French Brandy, is the main sponsor of Canelo Alvarez,
he owns the International Boxing Federation World Middleweight Title.
They asked to create a mobile boxing game...
he owns the International Boxing Federation World Middleweight Title.
They asked to create a mobile boxing game...
For Canelo's 2018 fight at Las Vegas, Hennessy wanted to deliver an interactive boxing experience. The idea was to explore how a boxer trains, designing a game that can capture the movements these kinds of athletes need to execute later during a fight.
Besides Apple, Hennessy is one of the brands I worked for, that has the highest standards. They have meticulous branding guidelines, style, and aesthetics, and they wanted the game to be a pure reflection of the brand at a boxing space.
