A new high-energy drink publicised by celebrities, used in an effort to get young people to vote in Spain's referendum on the proposed EU Constitution. "The energy drink which will make you want to vote", was the slogan publicised in advertisements targeted at young people.
The drink will "fight laziness and apathy", was the promise.
CREDITS
Agency Shackleton
Creative General Manager Juan Nonzioli
Executive Creative Manager Alfonso Marian
Copywriter Xabi Liceaga
Art Director Sergio Estella, Nieves Barrajon
Account Director Alex Baixas
Account Executive Elena Martinez
Production Manager Itxaro Vicuna
Programmer Icaro Obregon
AWARDS
CANNES LIONS 2005 MD BRONZE
Agency Shackleton
Creative General Manager Juan Nonzioli
Executive Creative Manager Alfonso Marian
Copywriter Xabi Liceaga
Art Director Sergio Estella, Nieves Barrajon
Account Director Alex Baixas
Account Executive Elena Martinez
Production Manager Itxaro Vicuna
Programmer Icaro Obregon
AWARDS
CANNES LIONS 2005 MD BRONZE
