As a newly publicly listed company, Zip was a large startup who had developed a new logo and were looking to launch their new brand with an inaugural ATL brand campaign. 

Working closely with the in-house team, we created a brand platform that looked at the simplicity and ease of signing up and using Zip. 'Nothing Comes Between Us' was a disruptive look at customers and their purchases, with nothing else in-between. Literally. The campaign encompassed TV, outdoor and display media. The imagery also served as a platform for our major retail campaigns including Black Friday and Boxing Day sales.

This led to the in-house creation and implementation of brand guidelines for Zip Co and its sub-brands. During this period of rapid growth, my team created a Brand playbook, and extensive suite of comms, tailored templates and merchant assets in the DAM platform.

All the while, my team of talented Art Directors and Designers produced unique creative for our retail campaigns. Developing 2-3 campaigns per month with stretching across owned, paid and affiliate channels. Digital advertising and social media.

The outcome was nothing short of remarkable. Within a year, Zip Co transformed from a startup to the global Buy Now Pay Later powerhouse we all know today.