Packaging Upgrade for Schweppes CANs
Our task was to streamline the design and endorse the Premium Yellow Schweppes logo and the fountain symbol.
We took the classic Indian Tonic as the basis for the design but removed unnecessary elements, leaving only one font for the Mixes descriptions. We also made the bottom of the cans black for all flavours – that touch resembles a bow-tie or a tuxedo’s lapel. That elevated the look of the product and allowed to increase the visibility of the fountain symbol.