As part of rebranding Northeast Camera I designed a gift card holder using the concept of a camera. The front includes the redesigned logo, which is cut and positioned to reference a camera lens. I also incorporated an LCD screen on the back. When the card is pulled out, an image is revealed with the phrase “You Shoot. We Help.”
The packaged envelope was strategically designed to fit inside a camera bag or pocket. The idea was to create an on-the-go photography chart for photographers to use as reference when they are shooting.
