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About

While taking photographs of Riverside for my photography class, I noticed the potential of a rebrand that would advertise to customers this uniqu… Read More
While taking photographs of Riverside for my photography class, I noticed the potential of a rebrand that would advertise to customers this unique experience at Riverside, I saw a need and I decided to rebrand and redesign Riverside located in Kent Ohio and then pitched to the owner Read Less
Published:
I created a logo that fits the style of Riverside in being, up-to-date, high end bar and deck, and established. Readability has improved so that the first thing you read is Riverside, instead of seeing a script R. However I have kept the script R and modified it so that it looks clean and modern. I also created a visual of a beer bottle with the words RETAIL, WINE & BEER, and DECK which increased the legibility.
Creating an easy to navigate website, customers now will be able to quickly navigate through the site and find the location, menu, and see the unique atmosphere at Riverside. The home page and subpages show a main image in hopes of compelling people to visit.