A family's legacy comes to life with a tribute to its past.
This was more than an identity project. It was the inspiration of a man and the dream of his granddaughter. Steelbridge is a reincarnation of these values and traditions. It became a fitting tribute to one of Canada's earliest bridge builders and the story of a new generation.
The identity fused the past, by leveraging the trademark engineering style of the bridges he built. The future will comprise of an equine stable, located in the rolling hills of King Township, Ontario.
Step 1: Requirements gathering and initial creative exploration.
Step 3: Implementation
Credits: Frank Casera – Creative & Design Director, Brand Strategy.