The CTO of a resort in Las Vegas was concerned about the user experience a different creative vendor was producing for a redesign of the native iOS app. He felt as though what was being designed was a direct duplication of the mobile web experience and requested fresh eyes to present new creative concepts.

I worked with BAs and Product Owners, along with the Las Vegas Gaming Commission to ensure all ideas were in compliance and feasible.

THE CONCEPT:
On extremely busy nights on the floor of the casino it can take a while to receive a drink - or perhaps you're having a bad streak and you want to switch your location but are waiting on your drink. With geolocation, you can update your location and use cashless spending to tip your waitress instead of nonstop stops at the ATM. Customize your drink just the way you like, or look at other suggestions that are trending or recommended.

CREATED & PRESENTED: March 2019

CREATIVE DIRECTOR: Stephanie Carley
UX LEAD: Ben Neal
UI LEAD: Allan Rosales