The CTO of a resort in Las Vegas was concerned about the user experience a different creative vendor was producing for a redesign of the native iOS app. He felt as though what was being designed was a direct duplication of the mobile web experience and requested fresh eyes to present new creative concepts.

I worked with BAs and Product Owners, along with the Las Vegas Gaming Commission to ensure all ideas were in compliance and feasible.

THE CONCEPT:
Go to exclusive nightlife events within the resort that come with quite the price tag. Now instead of having your friends promising to pay and constantly asking, you can easily split the tab with those on your contact list that are with you.

CREATED & PRESENTED: March 2019

CREATIVE DIRECTOR: Stephanie Carley
UX LEAD: Ben Neal
UI LEAD: Allan Rosales