Britannia Little Hearts takes pride in staying attuned to the vibes of millennials. We are a brand of the young, by the young and for the young. And we heard them. We saw that there was too much of mush floating all over, and the world needed a saviour.
From red roses to candle-light dinners to non-stop, annoying phone calls to incessant drama about where and how to plan the next oh-so-borrrring date, everything was getting annoyingly sweet and irritatingly mushy. And the young were getting too bored with it.
The time was right for a different conversation to capture the imagination of today’s too lucky in love generation - “ Break some hearts”.
To help decode this cool new language, we designed the heartbreakers handbook.
To help decode this cool new language, we designed the heartbreakers handbook.
#Breaksomehearts 101 – First time in India, a one-of-its-kind book that teaches you how to say ‘No’ to a relationship when you don’t want to be in it.
A step-by-step guide to breaking hearts like a pro”. It’s a light breezy and funny guide to navigating relationships today with pointers on saying no without being rude, tips on friendzoning, rebuttals for pick up lines, ways to get out of dates with fun things to do and discover on each page - break-up cards, stickers, songs with a twist and lots more.
The book has a funny, sarcastic take on relatable situations. It has 6 Chapters as given below:
Why #Breaksomehearts? Funny reasons around why dating sucks and relationships have become death-traps.
Dos and Donts of Breaking Hearts Funny set of rules that let you subtly but politely,
reject that person
reject that person
Witty Comebacks Funny replies to popular, cheesy pick-up lines
HurtBeats Bollywood and English songs turned into #Breaksomehearts songs
Break-Up Cards Tearable Post Cards to convey your honest feelings for someone
Stickers Funny stickers which can be exchanged with that guy/girl who keep chasing you
Campaign credits
Brand: Britannia Little Hearts
Agency: Wunderman Thompson
NCD: Priya Shiva Kumar
Creative Directors: Pradeep Ravindran, Ashwin Lingan
Senior Art Director: Aswathy Manmadhan,
Copywriter: Rishabh Mishra
Illustrations and character design: Shashank Dutta
Copywriter: Rishabh Mishra
Illustrations and character design: Shashank Dutta
Cover Illustration: Anusree Nair
