Little Hearts Strawberry
#StrawberryGetsSavage
People have always typecast strawberry as the fruit of love. From being paired with champagne to sitting atop heart-shaped cakes - frankly Strawberry's had enough. It's time for Strawberry to break all these stereotypes and #BreakSomeHearts by revealing its true, unmushed side!
Since Little Hearts has been spreading the #BreakSomeHearts philosophy for sometime now, it was only apt for us to show Strawberry in a new savage avatar.
The campaign went live with short 10-15 second films showcasing typical situations where strawberries are placed, and how Strawberry fights to ruin and ultimately escape the scene in a funny yet savage way!
Campaign credits
Brand: Britannia Little Hearts
Production House: Rocket Science Animation:
Director: Vivekananda Roy Ghatak
Agency: Wunderman Thompson
NCD: Priya Shiva Kumar
Creative Directors: Pradeep Ravindran, Ashwin Lingan
Senior Art Director: Aswathy Manmadhan
Motion Director: Akshay Kumar Bhat
Motion Director: Akshay Kumar Bhat
Senior Copywriter: Manisha Kumar
