Anna Giacomini's profile

CHS | Brand Refresh

CHS First: Creating a higher profile
The nation’s leading cooperative, owned by farmers, ranchers and co-ops across the United States. A diversified global energy, grains and foods business and a Fortune 100 company. Increased brand awareness by updating their brand hierarchy and refreshing their look and feel to better reflect the energy and vitality of their growing company.

Existing CHS logo with new descriptor and graphic pattern
Updated look and feel: expanded color palette, image style, graphic elements and grid treatment
"I had the privilege and pleasure of working with Anna for more than a half-dozen years. We collaborated on the award-winning CHS annual report and numerous other projects. In addition, she delivered outstanding design work for CHS as we refreshed all aspects of our corporate brand. Anna’s design is always fresh and energetic, enabling her clients to achieve their desired results. Equally important, she is a pleasure to work with, knowing how to balance design needs with the practicality of client needs. In my more than 30-year career, Anna remains the best designer with whom I’ve worked."
Lani Jordan | Director Corporate Communications CHS Inc.

CHS | Brand Refresh
Published:

CHS | Brand Refresh

MY ROLE: Design Brand Refresh Brand Positioning Brand Guidelines Print Collateral Applications Client Relations Ed Bennett, Creative Director | Read More

Published: