Caribou Coffee | Rebrand
Life is short. Stay awake for it.
We updated their brand identity from a northern lodge theme to a fresh variation
of the same elements, now rooted in natural textures and fluid graphics.
 The logo and logotype create an expressive, energetic look, while
the color palette has evolved to tie more closely to Caribou Coffee’s core offering.
The shield element has also been updated to resemble the shape
of traditional national park signage.
Before | After
Rebranded cups and sleeves
Menu Boards
Environmental Graphics
Brand Book
Media Kit
Caribou Coffee | Rebrand
51
1813
3
Published:

Caribou Coffee | Rebrand

MY ROLE: - Team Collaboration on pitch and overall concept/theme - Logo and packaging concepts - Hand-drawn illustrations and typography (Bou' Read More
51
1813
3
Published:
Copyright Info

Attribution, Non-commercial, No Derivatives

Read More