![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/80b03d91615185.5e36c5dd81585.jpg)
Crab Shack
Crab Shack is a new seafood fast-food franchise full of flavour and colour! With a design direction that nods back to the classic fast food chains that we know and love, Crab Shack differentiates itself by taking a tongue in cheek approach. I used the crab mascot all throughout the branding to invoke a sensibility of fun and light hearted humour. The whole project was a blast to make and I hope you enjoy it too.
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5d78391615185.5e36cc4c8e300.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d877b091615185.5e36cc4c8ea03.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/96145091615185.5e36cc4c8f16d.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5b894e91615185.5e36cc4c8f8a8.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3994af91615185.5e36cc4c8db86.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b640d91615185.5e36da82f0b30.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f5a69391615185.5e36da82f1170.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3641ec91615185.5e36da835ac1a.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a2d8d591615185.5e36da835b65a.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28326c91615185.5e36da835bd0b.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3cec2291615185.5e36da835c6ee.jpg)
![branding Food streetfood restaurant seafood graphicdesign crab brand ILLUSTRATION Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2978cc91615185.5e36db41dbc77.jpg)