Havaianas Pac Man Windows - La Rinascente Milano - 2013
We created for Havaianas Europe a concept to promote one of the highlights of the 2013 collection: the Havaianas Pac Man.
The concept will be used in 3 different ways: for interactive, 3D and 2D windows.
For La Rinascente Milano we splited the big window into 2 different spaces.
The upper part is a window with 3D elements from the game and from the brand.
Instead of the maze, we have a green greek, part of the Havaianas' DNA.
The lower part brings a touch screen with a fun video made for the product.
A QR code allows customers to play with their mobiles.
Creative Direction - Bruno Augusto Ramos
Art Direction - João Salles & Eli Ramazzotti
Art Direction - João Salles & Eli Ramazzotti
Graphic Design - Jeferson Oliveira & Rodrigo Rezende
