Havaianas Bread & Butter - Berlin - 2012
For the Bread & Butter FW12 edition we focused on the new rain boots collection.
Since with Havaianas it's Always Summer, even during other seasons, we brought the Fall / Winter campaign to a colorful and joyful space, creating a parc and providing a real brand experience to the visitors.
The different product families were connected by a green greek, inspired by Havaianas sandals straps. Elements related to a big parc presented each product family: a bridge, a fountain , a picnic table, etc.
A 5m height 3D tree made in real flip flops was the main element of the booth.
For the Bread & Butter FW12 edition we focused on the new rain boots collection.
Since with Havaianas it's Always Summer, even during other seasons, we brought the Fall / Winter campaign to a colorful and joyful space, creating a parc and providing a real brand experience to the visitors.
The different product families were connected by a green greek, inspired by Havaianas sandals straps. Elements related to a big parc presented each product family: a bridge, a fountain , a picnic table, etc.
A 5m height 3D tree made in real flip flops was the main element of the booth.
1st Sketch
3D Layout
3D Layout
3D Layout
Floor Plan
FW12 Campaign
Creative Direction - Bruno Augusto Ramos
Art Direction - Eli Ramazzotti
Art Assistent - Rodrigo Rezende
3D - Neide Kato
Art Direction - Eli Ramazzotti
Art Assistent - Rodrigo Rezende
3D - Neide Kato
