Fjällräven 2017
Solus campaign
I was tasked with designing a Fjällräven window for Cotswold Outdoor stores. Above is Fjällrävens favourite option and below are some developments also proposed. These options had a focus on enhancing the colours of the product and a lifestyle appeal - a key differentiator for the Cotswold Outdoor customer between Fjällräven and their other brands.
In-store promo towers, campaign walls and half boards
Contributors:
Alex Garrow: Graphic Designer
Suzanne Goldsmith: Brand Manager
