Snow + Rock AW19
Continued brand revival campaign
As part of the 3 season strategy to reposition Snow + Rock as a year-round destination this campaign was about engaging with our core customers and keeping them engaged through to spring summer. Our solution was evolving the SS19 campaign for winter, a proposal to actively engage winter sun customers with swimwear imagery from the previous season and to launch relevant teasers of the SS20 campaign much earlier whilst our core customers engaged with us.
Concept for offers page
Previously customers had to hunt around the website to find various offers and sales. I proposed a single page for all discounts. A product lister page with everything available and a new filter bar, but with the flexibility to hero banners at the top for the biggest commercial drivers.
Contributors:
Alex Garrow: creative lead + image editing
Liam Brown: junior creative
Amalie Smith: copywriting
Suzanne Goldsmith: brand manager
Jeremy Baxter: head of creative + art director + image editing
Becky Dnistrianskyj: production
Nigel Riches: photographer
Si Cox: videographer + editor
Mad Keen studio: product photography
