Pattern Powered Pea Packaging
After spotting my previous Tea Pattern designs, the food and drink agency, LUX asked if I would illustrate the packs for a tasty new treat they were developing with Bruce Farms.
The logo and typographic style were already set I worked solely on the illustrations.
Digital Artwork with flavour items nestled in amongst the pea shoots and greens
Podberry’s crunchy pea snacks are made with real peas which have been freeze-dried, locking in all of their green goodness and nutrients.
First round of sketches exploring the patterns and imagery
The first two flavours to launch were the Sweet Chilli Peas and Sea Salt & Balsamic Vinegar Peas. I drew bright chillies and glossy balsamic drops nestled within a pattern of flowing pea shoots, pods and leaves. That summer we happened to be growing peas so could get close up and photograph my subject matter.
