When blending illustration and lettering I find it best if the imagery adheres to a simple pattern, usually involving some symmetry. William Morris advised that “structure is a wall against vagueness” and with this in mind, the overall designs follow an underlying grid.
Principles that I normally apply to my type design, such as rhythm, uniformity and clarity and various sizes all play a part. Indeed, most of the imagery was drawn using the same process and tools as I use for designing type.
I’ve aimed to simplify all the shapes and avoid the curls and swirls or 'over-abundant embellishments’ as described in Steven Heller’s article Cult of the squiggly.
The patterns surround classic Roman style lettering that emphasise the vertical flow of the designs and, on the lowercase and a tall x-height