Fanadir Marina
A development that is part of El Gouna, we created a visual identity and campaign to convey what the project offers.
We created an identity that conveys elegance and luxury, to reflect the lifestyle El Gouna’s new marina will offer. The marinas have always been a focal point of the Gouna lifestyle, we wanted to convey these sentiments through the logo. This was done by creating a creative, nautical-based logo that uses elegant, sleek lines in its design, giving the end-product a clean and minimalistic look.
FANADIR MARINA Campaign
The campaign’s objective was to present Fanadir Marina, as the focal point of the Gouna lifestyle. We used a series of key messages to reflect the lifestyle of Fanadir Marina, while using a series of aerial drone shots to really shine the spotlight on the stunning views and luxurious lifestyle El Gouna offers. The campaign was communicating a simple call to action to deliver on this message.
Photography : Ayman Abas
Production agency : Maradona
