Project Brand Creation.
GCCC Gouna Conference & Culture Center
The Gouna Conference and Culture Center stands as one of the most iconic structures and locations in the coastal town. It was created to become the hub and stage for all events hosted by El Gouna; from the Gouna Film Festival, PSA Squash Open and more. Featuring
state-of-the-art architectural design and experiential elements of the most refined kind, the GCCC required a brand identity on par with its physical and symbolic presence.
Our Ancient Egyptian heritage is viewed as the seedling of culture, a regional hub of civilizations finest creations and artistry. Through the ages, our culture has maintained its place in the history books as one of the most iconic civilizations in human history across several disciplines. Which has inspired the main design of the GCCC.
In light of this, we created GCCC’s logo by taking a deeper look at the architecture instilled in the structure itself.
Finding symbolic patterns and styles that are derived from Pharaonic architecture, we decided to base our logo on the main arch designs present around the entire complex.
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The Brand Company
Team
Art director: Dalia Bahig
Motion graphic design: Abdelhamid Zain
Copywriter: Yassin Montaser
Illustrator: Islam Elshimy
