A student project to create an advertising campaign to encourage a behavioral change that will make college kids take more effort to recycle, and to not throw recyclables into general use trashcans.
In my study, I came to the conclusion that a simple twist of the body of 90˚ could create worlds of difference. Students often throw trash away with their eyes facing forward and adjacent to the cans. If people just turned 90˚ and paused to recognize which can was which, an immeasurable amount of environmental impact could start. It just takes a turn to save the world.
Collateral included: Two social media accounts, Buttons/Stickers/Floor Vinyls, three posters, one t-shirt.
Budget: Next to none
Easter egg idea: I originally wanted to incorporate privacy screens on the collateral, mostly the poster. The idea would be that something on the floor would prompt people to align themselves to something on the wall that was at a 90º angle. To get a better idea of what I meant, check out http://www.zagg.com/accessories/zagg-privacy-screen-protector.php and imagine that being utilized on top of a poster.