City of Toronto
Concept and pitch work for the City of Toronto. The objective of the campaign was to connect residents and visitors to Toronto's local arts and culture through poetry by drawing awareness to and increasing the exposure of Toronto’s Poet Laureate, Anne Michaels. The campaign needed to be adaptable to various platforms, including digital and social media.
For my concepts, I created two approaches featuring a bus shelter poster ad and instagram post. Both feature words from Anne Michaels' poetry.
First concept would feature a portrait of Anne Michaels superimposed with her words and what Torontonians see and experience every day, allowing people to think about their city differently and connect with her.
Second concept would combine Anne Michaels' words with a more typographic approach and images provided by local photographers who feature Toronto in their work.
