Roast of Axe

For Brand Challenge 2019, we were expected to create a campaign 
which made Axe more relevant to the South African youth.

Visual Communication: Roxanne Schoon
Copywriting: Ryan Schutte
Multimedia Design: Kyran Aldworth
Strategy: Tayla Ash, Nakita Madikizela, Caleb Shepard
Experiential Marketing:
Roast of Axe
Published: