The Axe collisions brief that we were tasked with during brand challenge. As a group,
we needed to explore new and novel fragrances that either related to two scents colliding, collisions in pop-culture or a co-branded collision between Axe and another brand to create three new fresh South African scents.
Ryan Schuttle - Copywriter
Roxy Schoon - Graphic Designer
Kyran Aldworth - Multimedia Designer
Tayla Ash - Senior Strategist
Nakita Madikizela - Strategist
Caleb Shepard - Strategist and Designer