Westcor needed to stand out in a highly commoditized category. To continue its upward momentum, it must drive brand preference along the buyer journey. We need to first connect the dots on that journey.
Based on the discovery, we found out 2 challenging area;
- Brand awareness (unique website visitors)
- Attracting and converting agents (qualified leads)
After creating personas, we built user-flow & wireframe based on the end-goal.
Instead of trying to be fun in the messaging and the photography, we bake ‘fun’ into the experience itself while creating a coherent digital brand experience.
We retain the same color palette of the old brand, we gave Westcor a new modern look with a strong focus on details.
While we always have overarching pillars of the project, like strategy direction, technology, everything that ties the project together – I also like to create 3 art pillars for the design team that support creating the design or future iteration. And It's always based on the goal & challenges of the project.
The paper boat concept was about being part a network of agents but having all the privilige of being independant. The final result was an animated 3d model but I had fun creating various origami paper boat ideas first.
My Role: Art direction, ux & design
