The Geological Survey of Canada (GSC) History Committee wanted to celebrate the organization's 175th anniversary and engage young people in geology. Young Canadians are particularly drawn to experiential travel, and like to share special moments via Instagram.

We mapped the most frequently tagged Canadian locations on Instagram, and researched and wrote hundreds  facts for these locations. Then, when one of our locations was tagged by Instagram users, the @geostories account responded with a comment specific to that area in real-time.




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We created several Instagram accounts for key figures from throughout the Geological Survey’s long history so that users could continue their experience and get more information about the facts the received. Each geologist profile was linked to their updated Wikipedia page.






Gold, WARC Awards, Effective Social Strategy, 2018

Quirky Instagram history project could hold a lesson for digital marketers

Boring product + no budget = effective social campaign
WARC

6.3M impressions
95% positive sentiment on Instagram​​​​​​​
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@Geostories
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@Geostories

To honour the 175th anniversary of the Geological Survey of Canada, we're engaging Canadians in the rich geological history of our country. We'r Read More
265
1,698
13
Published:

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