Branding

Careeriosity

Brief:

Considering the theme of “curiosity,” I was asked to explore the theme; what it meant, how it could be visualised, explained and communicated. From this I was asked to create a brand and identity.

Concept:

The nature of curiosity; contrast between a child’s innocent curious nature and an adults security in following the known. Focusing on a concept that allows adult to step back to their childhood to express and follow their curiosity in a practical capacity with the confines of day-to-day life.

Solution:

Careeriosity: a recruitment agency designed for those feeling trapped in their current career. It aims to help those whom have lost their passion for their previous career and to guide them on their path of curiosity. Careeriosty provides alternative careers based upon the interests of the client. Whether your looking for a whole new career, or just wanting to try a career for a day, careeriosity is there to help.

Brand Personality: Caring, supportive, nurturing, fun, explorative.

Brand Values: We are committed to our clients; ensuring that they gain the most rewarding experience possible.

We are innovative; exploring new careers and means of obtaining them, whether it’s a long or short term commitment.

We are nurturing; helping and supporting our clients through out each stage of a career change. Ensuring that they are in the best career path for them and guiding them to success.

We are open; careeriosity will never turn anyone away. Everyone is welcome to follow their curiosity in which ever career path they desire.

Brand Promise: To enable anybody to follow their curiosity within their career choices.