Fedrigoni
Brief:
Design a 2015 desk calendar for Fedrigoni customers that promotes their Woodstock paper range.
Fine quality special papers producing striking surfaces, tactile textures and vivid colours. Use the range of papers to create something both beautiful and functional. Maintain awareness of the range throughout the year.
Concept:
Use Fedrigoni’s Italian heritage to inform design, creating a commentary on Italian life which is continued throughout the year.
Solution:
“Live Italian.” a series of 12 illustrations reflecting Italian culture and life. Taking reference of the use of calling cards and Italian importance of social experience.
“Here at Fedrigoni we are proud of our Italian roots. We are warm, welcoming people with a passion for life. We love to relax, celebrate and socialise with family and friends. Our innate curiosity forms our love of life. Through the use of our revived Woodstock range calendar we encourage you to explore the Italian way of life.
Adopt the Italian lifestyle and make 2015 the best year yet.”
