PROTON SAGA LAUNCH
Launch of the Newface of Saga from Proton, the first ever Malaysian Car. A generation hadgrown
since the car was first launched in 1985 and after 23 years the new facewas being unveiled.
Just like Malaysia, even the car had progressed immensely over the years and therefore it was
the beginning of a new chapter. To illustrate this clearly we signed three prominent celebrities
who shared their saga of stardom and glory that reflected in Proton’s evolution too.
This connected positively with the audience and resulted in more than 42000 bookings that were
made in less than a month after the launch of the campaign.
Launch of the Newface of Saga from Proton, the first ever Malaysian Car. A generation hadgrown
since the car was first launched in 1985 and after 23 years the new facewas being unveiled.
Just like Malaysia, even the car had progressed immensely over the years and therefore it was
the beginning of a new chapter. To illustrate this clearly we signed three prominent celebrities
who shared their saga of stardom and glory that reflected in Proton’s evolution too.
This connected positively with the audience and resulted in more than 42000 bookings that were
made in less than a month after the launch of the campaign.
Three TVCs (60 seconds)
3 Feature TVCs (30 seconds)
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