Polaris lets travelers find the best options across flights, hotels, and package travels to book the perfect trip. Polaris has enhanced branding by organizing information and dense content. The focus was on showing the group's new vision by organizing Polaris's own story into narrative content, instead of the difficult content. In addition, the combination of visual content and dense information content focused on content concentration and message delivery.
Medium posting : Consideration the process of designing in-house website
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