88 / 123 /96
88/123/96 is a brand whose aim is to champion sustainable fashion through physic and virtual labels that track the use of garments. By filling the information of purchase and checking each use, the labels help reconnect people with their clothes fostering a closer relationship.
The numbers, 88, 123 and 96 refers to the number of times that garments should be worn before they can be discarded, this number change according to the type of garments (outwear, underwear etc.)
The project is supported with a website, where members of the community can celebrate the use of clothes, swap pieces, share tips, express their creativity through their looks and much more.
The numbers, 88, 123 and 96 refers to the number of times that garments should be worn before they can be discarded, this number change according to the type of garments (outwear, underwear etc.)
The project is supported with a website, where members of the community can celebrate the use of clothes, swap pieces, share tips, express their creativity through their looks and much more.
