Background Overview:
Established in 1999 by Steve and Nancy Whitfield, Whitfield Properties is a full service, small budget boutique real estate agency based in the Burlington area. As stated on the Whitfield website, the mission is “To fulfill client needs with commitment, integrity, and creativity while still have fun.” Overall, they want to make home buying an exciting experience rather than a difficult one.
Target Audience:
Our client deals in high-end real estate and mainly targets high-end homebuyers and sellers. Their goal is to target 20-40 years old in the medical community, Elon faculty and staff, and young families in search of a community to join.
What is the objective/purpose?
Whitfield’s purpose is to build their brand, name and business up so that they can set themselves apart in the Burlington real estate market and eventually sell the business to someone they can trust. In addition, the objective is to attract potential clients, while still maintaining the recognition from current/past clients.
