Project: Digital Cube: Fox allowed ESNC (Earth Sare North Carolina) to create either a banner or cube (whichever they chose) to display on their site to promote Campout!Carolina.
Background Overview: Campout! Carolina is ESNC’s annual event where they encourage people to unplug their appliances, turn off all electronics, and camp outside for a night or two.
Target audience: People who live in North Carolina, families, people interested in the environment, outdoors and anyone part of the “go green” movement.
What is the objective/purpose? Our goal was to get the most people to register to camp out as possible. We also wanted to draw people to the campoutcarolina.org website or the Campout! Carolina Facebook page.
Brand tone/personality: Professional while remaining in line with the ideals of ESNC: simplistic & promoting the environment.
