Every year Novo Nordisk are holding a conference called GMAM (Global medical Affairs). The design consists of a visual identity and a spatial concept, i.e branded space. I came up with some proposals for the visual identity, as well as designed and developed the spatial concept. The main focus was to get the logo to be a part of one of the rooms, the participants were going to reside in. So I turned the logo into foil graphics that was spread over the walls, as waves from the sea, which also works as a wayfinding element. This project was one of my projects while doing an internship at Kontrapunkt.