Ambient/Guerrilla
GOODWILL STREET MASKS
To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.
To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.
Client:Goodwill Industries International Inc.
Agency: RED the Agency, Edmonton, AB, Canada
Art Director: Regan Fraser
Published: October, 2011
Agency: RED the Agency, Edmonton, AB, Canada
Art Director: Regan Fraser
Published: October, 2011
