SPRIDE. 

in June 28th Gay pride is worldwide celebrated. 

In CDMX the anual rally gets bigger and stronger every year. But for various reasons, there is still people who can`t be open about their sexual orientation, missing every festivity. 

Many brands, us included, had shown support for the LGBT community for many years. But we all had forgotten those members who due to many circunstancies it`s safer for them not to be open about it. 

For all of them, Spride presents: The invisible march. 

It all  started with the creation of Spride-sneakers in 5 different editions. Each featuring a different name with a different storie. Product sold out hundreds of pairs in less than a week. While stories were also spread out by social. 

We came out with cross cateogry new merchandising,  finding a way to support them, tell their story and make them an active part in the march, in one single step. 

Collected money, was donated to the cause.