To launch Cucapá, an artisanal beer brand recently bought by Grupo Modelo, one of the giants of beer industry, we needed to target and become relevant to millenials as quick as possible .

Trump said Mexico would pay for the wall, so to that we reply :we want Trump to pay for our beers then. 

The way we executed , showed our mexican genius and roots, gaining us the heart of our consumers and a few awards as well.