Karla is a young Dominican upcoming Singer / Songwriter signed to Producciones Espiral record label.

For this fresh artist they wanted to create a branding and a personality that communicated playfulness and sweetness for a teenager market. Karla is still finding her voice and style both musically, fashionally and emotionally.

For the project: concept, logo and personal stylism was created. Branding Manual, promotional materials were delivered. Fashion shopping, stylism and art direction was provided for photoshoots and musical videos.