While working at Good Rebels Mexico, both internally and as a freelance, I was in charge of the graphic content design for Vichy’s facebook.

Vichy is a derma-active cosmetic line owned by L’óreal Group. Mexico’s facebook community was one of the brand’s most engaged communities in latin america at the time.

Even though Brand manual exists, there were not actual guidelines when it came to content design for social media, making it hard and non time effective to create content form scratch. Because of this, I proposed to create a brand graphic guideline’s manual that set layout, color schemes and alignment for each sub-brand or type of content. This reduced content creation time form 10 hrs to 3 hrs.