During Smart City Expo World Congress, SEAT wanted to present their urban mobility solutions for the first time.
This is why we created CO-LAB: Unboxing Ideas, a concept which transformed ideas into boxes... and boxes into construction items to develop a collaborative laboratory of ideas and modular stand.
Therefore, following the trend of unboxing products, people could discover before anyone SEAT solutions on boxes and those boxes could also be used to sit and talk about creating new easy mobility solutions.
