PROJECT : Logo Redesign and identity design for The Grind coffee house
The Grind is a small coffee shop chain located in Seattle, WA with five different locations.
The Grind prides itself on natural and local ingredients. For their new logo, they didn't want to use any browns. Many coffee shops around there use brown and they would like to stand out.
I chose to create a logo based on type, and add a bit of a twist to it, by introducing a symbol of a vapor at the end of the name. The vapor in combination with the 'd', takes the form of a cup from an espresso machine, or coffee jug, thus expressing the occupation of the business.
The Grind prides itself on natural and local ingredients. For their new logo, they didn't want to use any browns. Many coffee shops around there use brown and they would like to stand out.
I chose to create a logo based on type, and add a bit of a twist to it, by introducing a symbol of a vapor at the end of the name. The vapor in combination with the 'd', takes the form of a cup from an espresso machine, or coffee jug, thus expressing the occupation of the business.
As the brand didn't want any generic colors for their logo, I opted use a saturated, fresh green to represent the natural ingredients used to make their coffee, and contrast the green with a black and white scheme, which in turn would make their logo stand out.
