The relaunch of HULULatino included a variety of online advertising. The ADDY gold award winning pre-roll was accompanied by a series of amazing banners that leveraged particle animation to reproduce a very similar effect to the spot.

 

The creative approach was to bring the content to life as a living, breathing stream that follows you wherever you go, thus conceptually reinforcing how the content is available wherever you are. The tagline reflects not only that it physically can be wherever you are, but that it also follows your needs and tastes. HuluLatino - Te sigue translates as HuluLatino - Follows you.