Cosmetics work
Red Earth 2002-2008
Red Earth 2002-2008
Various campaigns for Red Earth Cosmetics. We ran three worldwide campaigns per year promoting our seasonal collections. Some images were also created for individual products.
The 'Sheer Envy' lipshine.
The mousse textured eye shadow.
This eyeshadow was available in 20+ colours.
A little nod to a great film.
A little nod to Helmut Newton who passed away that year and was fond of using crutches as accessories in his photos as a juxtaposition of beauty and pain.
A new hydrating skincare range. Just you and water.
A new whitening skincare range. There is nothing whiter than snow.
The ice queen.
These were the results of a brand refresh. I reviewed all consumer touchpoints – the corporate identity, packaging and store design.
The identity makeover. Logo and store design.
Red Earth kiosk attractor
Having already invested in digital technology in the form of an instore kiosk offering product information and advice to customers we were keen to present this facility in an interesting and edgy way which would grab the attention and imagination of shoppers.
I worked with 'Rom and son' to develop attractor software that will draw shop visitors to engage with the kiosk content.
On approaching the kiosk the user notices a large attractive image of a model’s face on the screen. The image is animating in response to the music and background noise of the store, bringing the screen to life by creating an immediate, sensory link between the real world and the screen.
Text invites onlookers to touch the screen. Just to see what will happen the user reaches out a hand, as their finger touches the screen the image ripples like a liquid in response. Delighted by the sensual, beautiful and surprising effect of their interaction the user touches the screen a second time; they begin to drag their finger across the screen and to stab at the screen in different places, the image ripples and waves in response. Once the user is engaged with this immediately entertaining interactive experience they are offered the chance to delve deeper into the content of the kiosk.
